From the new marketing materials we have received, Baidu has raised the initial advertising budget for new accounts from RMB3,000 to RMB5,000. The “consulting” fee remains the same, RMB600. New advertisers therefore are required to pay RMB5,600 (about USD824) upfront to set up a new pay-per-click account.
As a comparison Google account opening fee stands at [...]

One of the tings mostly overlooked by advertisers, especially those not based in China and trying to promote their websites in China through pay per click (Google Adwords) is the fact that the Chinese visitors actually might just not be able to visit their websites!
One example should help. Everyone knows about Homestead.com , the popular [...]